Ares Communications Group (“ACG”) is a public relations and marketing firm focused exclusively on the fintech and financial services industries. ACG is committed to focusing your messaging and developing the trust, credibility and integrity that’s critical to long-term brand development.
ACG specializes in building client brands through a deep understanding of the financial services industry coupled with a commitment to content-based marketing leveraging industry experts. We believe this is the most effective way to build brand identity and trust as it delivers your messaging while delivering value to your audience.
ACG is an independent organization that works across the full spectrum of consultants, advisors, and market research firms to hone the best content and messaging for your campaigns. We excel at driving meaningful content as we come from the market intelligence community
ACG tracks the media performance of individual performers through our InfluencerTracking ™ metrics. This proprietary resource is used by our team when planning content strategies and scheduling influencer participants to maximize client campaign effectiveness.
Communications Programs
(Across Any/All Channels)
Promotional services offered include:
B2B Influencer Management
(Across Any/All Channels)
ACG tracks and communicates on an ongoing basis with key B2B influencers, including: bloggers, consultants, CEOs, market research analyst and others.
ACG tracks performance of these influencers through our InfluencerTracking™ database.
This service targets these individuals with key messaging to drive coverage and reach.
Influencer Brand Enhancement
(For Senior Executives or Influencers)
ACG is uniquely positioned to help build reputations through content placement and appearances. ACG maintains and communicates with a wide range of media outlets and financial services industry influencing organizations (bloggers, consultants, event organizers, CEOs).
Services in this area include media promotion and content placement services (media, podcasts, broadcast formats, events).
ACG has deep industry experience in the industry analyst world. Services in this area include:
Public Relations Services
ACG maintains a network of copywriters, graphic designers, creative directors, videographers and additional marketing/communications contract personnel. ACG is willing to assist clients with short term needs in these areas and will utilize this network to help augment staffing on a temporary/project-by-project basis.
Brand and Strategy Reviews
(Company or Product Level)
ACG performs brand assessment and reviews:
Three stages are conducted: (i) information gathering, (ii) buyer needs assessment (and how purchasing decision is made), and (iii) development of positioning and from this messaging and core content for expert-based deliverables.
Content Creation
(For Any/All Channels)
Content types covered include:
Benefits of Working with ACG:
ACG has a deep understanding of marketing and sales within the Fintech and Financial Services Communities.
ACG offers turnkey communications and content creation from a dedicated resource, drawing from all available expert sources, market research firms and data sources (e.g. client data) in creating your strategic messaging.
ACG tracks influencers and end user traffic by subject matter, channel type, and deliverable type. This results in rich historic context to guide our clients selecting analyst firms and influencer resources, resulting in the most effective podcasts, webinars, white papers or other deliverables based on our proprietary InfluencerInsight™.
ACG is committed to focusing your messaging and developing the trust, credibility and integrity that’s critical to long-term brand development.
ACG is uniquely positioned, with significant relevant consulting, market research, knowledge management background, to deliver exceptional results assisting clients with market intelligence management and/or market research contract negotiation services.
ACG is a highly efficient, effective and flexible means of purchasing content creation and promotional services. All assets that are developed are created under worldwide, royalty-free licensing for our clients to use in whatever channels or mediums they desire.
ACG maintains a network of copywriters, graphic designers, creative directors, videographers and additional marketing/communications contract personnel. ACG is willing to assist clients with short term needs in these areas and will utilize this network to help augment staffing on a temporary/project-by-project basis.
Please reach out to us for more information or to schedule time to discuss your specific needs. We value our relationships and followers greatly and appreciate you giving us the opportunity to communicate directly with you.
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Ares Communications Group, Inc.
201 Boston Post Rd W, Ste 300
Marlborough, MA, USA 01752